Free AAAM Practice Questions

Question 1

A shopper finds boots through site search and adds socks from a recommendation carousel. Both products are purchased together. An ordinary Most Recent eVar currently credits both products' revenue to Recommendations. The purchase data layer already supplies a finding method for each product line. How should the architect preserve the separate revenue associations?

Accepted Answer

Configure a product-syntax merchandising eVar and populate it separately in each product's entry in s.products.

Answer

Change the existing eVar to Original allocation so each purchased product retains the finding method seen first in the visit.

Answer

Collect both finding methods in a Visit-expiring list variable so each method can receive credit for the purchase.

Answer

Classify each product SKU by its latest finding method and use that classification to break down purchased product revenue.

Question 2

'Which acquisition campaigns produce leads that sales actually qualifies?' is an equipment supplier's first discovery question. Analytics currently counts Request a quote clicks, including requests that fail server validation. Qualification occurs in the CRM days later. The desired KPI is the percentage of accepted leads qualifying within 30 days, by acquisition campaign. What measurement requirement must be settled before assigning variables?

Accepted Answer

Link server-accepted submissions to CRM outcomes by an approved lead ID, preserving campaign and each lead's 30-day qualification window.

Answer

Divide monthly qualifications by monthly accepted submissions, using campaign totals from the CRM and Analytics.

Answer

Use campaign-specific accepted-submission rates, treating confirmation-page visits as evidence of later CRM qualification.

Answer

Divide CRM qualifications by each campaign's quote-request clicks, allowing 30 days for the outcomes to arrive.

Question 3

QA proposes a rollback because eVar8 reports one Instance but three Occurrences for 'member'. The controlled journey contains one page-view hit setting eVar8, followed by two distinct custom-link hits without eVar8. All three hits occur in the same visit; eVar8 expires at Visit. AppMeasurement calls clearVars() after every send. The requirement is to associate later in-visit actions with membership status. How should the architect handle this finding?

Accepted Answer

Accept the result: Occurrences includes server-side persistence, which clearVars() does not remove.

Answer

Roll back the release; three Occurrences mean three explicit transmissions.

Answer

Set expiration to Hit while preserving membership credit on the later actions.

Answer

Add clearVars() before each custom-link send to remove the membership value already persisted in Analytics.

Question 4

Review of a Web SDK purchase specification finds these assignments in the same sendEvent call:
xdm.commerce.purchases.value = 1
data.__adobe.analytics.events = 'event23'
The payload also contains valid productListItems and page-identifying fields, and the datastream routes to the intended Analytics suite. Testing records event23 but no Orders. Both purchase and event23 must be recorded on this one hit. Select the mapping correction.

Accepted Answer

Set data.__adobe.analytics.events to 'purchase,event23'.

Answer

Set xdm.eventType to 'commerce.purchases', retaining both existing event assignments.

Answer

Move the order identifier into data.__adobe.analytics.purchaseID while leaving both event assignments unchanged.

Answer

Move event23 into XDM as well, while retaining data.__adobe.analytics.events = 'event23'.

Question 5

Two collection streams must share one physical report suite:
Browser: untimestamped hits with a custom visitorID; this payload cannot change.
Native app: queued offline hits with original occurrence timestamps and ECIDs, but no custom visitorID.
Offline occurrence times must be preserved. Select the timestamp policy that accommodates both streams.

Accepted Answer

Use Timestamps optional, retaining custom visitorID only on the untimestamped browser hits.

Answer

Use Timestamps required, allowing Adobe to timestamp browser hits on arrival.

Answer

Use Timestamps not allowed, stripping offline occurrence timestamps before the app uploads its queue.

Answer

Postpone app collection until every browser uses ECID, because Timestamps optional excludes all custom visitorIDs.

Question 6

During an audit, a single browser journey splits at sign-in. The architect captures:
Before sign-in: a valid ECID in mid; no vid or eVar20.
After sign-in: the same mid, plus vid=ACCOUNT42 and eVar20=ACCOUNT42.
Both hits reach the same physical suite two minutes apart, cookies remain intact, and no identity-stitching feature is enabled. The discontinuity is best explained by:

Accepted Answer

The custom visitorID taking precedence over ECID once vid appears on the request.

Answer

The account ID in eVar20 becoming the Analytics visitor identifier.

Answer

Sign-in automatically ending the visit despite the two-minute interval.

Answer

The simultaneous presence of mid and vid invalidating the second request and removing it from reporting.

Question 7

A licensing portal records accepted applications with custom Counter event9; it sends no purchase event. A visitor may submit several applications in one visit, while delivery retries can resend an acceptance from another browser. Each application has a globally unique, immutable 16-character ASCII alphanumeric ID. Under standard report-suite processing, which recording plan counts every distinct application once?

Accepted Answer

Set event9 to Use Event ID and serialize each acceptance with its application identifier, including retries.

Answer

Use Record Once Per Visit for event9, regardless of how many distinct applications are accepted.

Answer

Set event9 to Use Event ID and generate a new serialization identifier for every outbound request.

Answer

Count event9 normally and set purchaseID to the application ID on each accepted-application hit.

Question 8

Email addresses are appearing in an Analytics eVar after a URL-enrichment rule was published. The rule is copying them from query strings and continues firing in production, contrary to company policy. It can be disabled independently without interrupting checkout or other approved analytics. The incident procedure covers assessment and remediation of data already sent. What takes priority now?

Accepted Answer

Disable the leaking rule and activate the privacy incident procedure for the data already sent.

Answer

Apply the appropriate deletion labels, but keep collecting while the privacy team prepares its request.

Answer

Limit the affected eVar to administrators and retain the rule until the next scheduled maintenance window.

Answer

Remove the eVar from shared Workspace projects and confirm that ordinary analysts can no longer see its values.

Question 9

A retailer defines Revenue as merchandise value after line discounts, excluding tax and delivery. A confirmed order contains three MUG1 units at $35 each, with a 10% merchandise discount, $8 delivery, and $7 tax. The suite and transaction use USD. AppMeasurement already sets events='purchase' and a valid, unique purchaseID. Which products assignment conforms to the stated revenue definition?

Accepted Answer

s.products = ';MUG1;3;94.50';

Answer

s.products = ';MUG1;3;31.50';

Answer

s.products = ';MUG1;3;109.50';

Answer

s.products = ';MUG1;3;105.00';

Question 10

Two Tags rules respond to the same route-change event. Rule order 10 starts an asynchronous account-tier lookup; rule order 20 immediately sends the page view. Slow responses leave the tier blank. The approved measurement requires one page view with the resolved tier, not a second hit that arrives later. How should the tagging specification establish this dependency?

Accepted Answer

Trigger the page-view rule from a tier-ready event emitted after the lookup completes.

Answer

Change the lookup to order 1 and the page-view rule to order 100 to enforce completion order.

Answer

Delay the page-view send by one second to cover typical lookup latency.

Answer

Enable component sequencing on the property while leaving the asynchronous lookup and send in separate rules.

Free AAAM Practice Questions

Domain 1: Discovery 18% of exam

Question 1

Question 2

Domain 2: Solution Design 54% of exam

Question 3

Question 4

Question 5

Question 6

Question 7

Question 8

Domain 3: Post Implementation 28% of exam

Question 9

Question 10

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